About Our Founder and Designer

Bettie began her fashion designer career in the UK. After receiving her degree at University of the Arts London, Bettie worked for the fashion studio of Alexander McQueen and Giles Deacon, where she gained an insightful perception and hands-on experience of bespoke British tailoring. Bettie revels in the edgy juxtaposition of a forward-thinking fashion narrative and a meticulous attention to artisanship. Bettie’s vision for tailor-made clothes is fulfilled through the respect for craftsmanship and sartorial traditions with an evocative expression of refined detailing. Her adept use of self-created patterns for suit jacket linings has imbued creative nuances with formal tailoring and the dimensionality of personalized particularities during the bespoke experience. A contemporary introspective kaleidoscope that reflects the many facets of Western and Asian cultural inspirations. Now Hong Kong-based, Bettie launched her eponymous fashion label and bespoke tailor store, welcoming a clientele of anyone who seeks tailored-made suits with a proper touch of imagination. ‘Simplicity but not boring’ you can still spot out some ‘Complication’ in her design. That ‘Complication’ is the color of pattern, this is also one of the reasons why Bettie has been established. The previous working experience at Alexander McQueen had open up her mind into another extend, the sensitiveness on color and to stunning visual effects on the pattern. And ‘Complication’ are also the unconventional and asymmetric cuts that she applies as unique details into her creations, through inserting the architectural element into the cutting, to make the silhouette surprisingly structured. The Stitching at the four corners on the label of each model represents the colour of life and passion, and also the passion of Bettie as well. She hopes everyone who wears Bettie can feel this warm love.